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"Natural Ingredients for Natural Hair Care" is the focus of OBIA Natural Hair Care. The mission of OBIA Natural Hair Care is to produce pH balanced, non-toxic, herbal-based hair care products for natural hair. This eco-friendly line of hair care products work in all hair textures. The products are pH balanced for naturally curly hair, but they also work in transitioning and/or relaxed hair textures. The brand strives to serve customers who not only care about the way their hair looks and feels, but also about the knowledge of hair maintenance and hair management.